What is the admission process and eligibility for a PhD in Marketing Management?

PhD in Marketing Management is considered as one of the highest academic qualifications in the field of marketing, focusing on consumer behavior, advanced strategies, branding, and digital marketing. As per the admission process, an individual needs to have a master’s degree in business administration or related fields and needs to appear in the entrance exam like ICMR, or UGC NET. The final selection lies on the research proposal which helps the community in deciding if the research aligns with the university guidelines.