Skip to content


The world of marketing is very dynamic in nature, constantly evolving with time due to modern development and advancement happening each new day. As businesses continue to connect with their target audience in multiple ways, the growing demand for skilled marketing professionals continues to prosper. For those individuals who are passionate about discovering the depths of consumer behavior, market trends, and strategic marketing, a PhD in Marketing Management is the best course to start a rewarding yet memorable journey. A PhD in Marketing Management goes way far beyond conventional marketing practices, going deeper into advanced research methodologies and strategic planning. This doctoral study provides aspirants with the knowledge and skills needed to cater to the complexities of this modern world.

This course comes out to be the perfect course for marketing enthusiasts with ignited marketing minds who have a keen interest in doing advanced studies in marketing to widen their knowledge and expertise. A PhD in Marketing Management also unlocks doors to endless possibilities for budding aspirants. So, all the marketing enthusiasts, let’s uncover the PhD admission 2024 process, PhD eligibility criteria, Phd entrance exam details, application process, top colleges offering this program, syllabus, tips and tricks for success, and more.

PhD in Marketing Management: Highlights Of Course ​

View the table below to check course highlights of PhD in Marketing Management. 



2 years 


Graduation in any stream with 50% or equivalent CGPA 

Admission Process 

Entrance Exams/ On Merit 


Conducted online or offline at designated centers 

Entrance Exam 



Career Options 

Corporate Strategist, Marketing Consultant, Market Research Analyst, Brand Manager, Entrepreneur, Marketing Specialist 

Top Colleges  

  • Indian School of Business (ISB), Hyderabad  

  • Sunrise University 

  • Management Development Institute (MDI), Gurgaon 

  • Mangalayatan University 

PhD in Marketing Management: Admission Process

The PhD admission 2024 process in Marketing Management generally includes the following crucial steps:

  • Research

Start your research by searching for various universities and research institutes providing such PhD in Marketing management courses. Also, consider crucial factors like, faculty, curriculum, placement opportunities, and alumni network.

  • Prepare for Entrance Exams 

Most of the educational institutes need aspirants to take standardized entrance exams such as UGC NET Or equivalent exams. Prepare in a well manner to crack these entrance exams 2024

  • Application Form

Fill out the application forms of the universities or institutes you desire to take admission into. Also provide accurate and detailed information and make sure that all required documents are submitted along with the application form.

  • Entrance Exam 2024

Provide your entrance exam scores and the application form and make sure you meet the qualifying requirements set by the university or research institute for successful PhD admission.

  • Group Discussion and Personal Interview

Shortlisted aspirants are needed to participate in group discussions and personal interviews. Prepare well and showcase your communication skills and knowledge related to Marketing management.

  • Final Selection 

Final selection of candidates based on their performance in the entrance exam, group discussion, personal interview, academic background, and work experience (if any). Candidates who successfully meet these criteria are then admitted to the program.

PhD in Marketing Management: Important Dates

Some important Phd Entrance Exam 2024 for Marketing Management are as follows: 



Registration Date  

Exam Date  




10 June – 20’24 




15th June ‘24 (Tentative) 


IPU PhD Entrance Test (PET) 

March’24 to May’24 



31 August’23  to 

 13 October’23 

3, 4, 10, 11 Febraury’24 


1-7 April’24 

15 May’24 

Application Form 2024 and How to Apply?

For acquiring the application forms, visit the official website of the universities or research institute you’re interested in and fill out the online application form accurately. Provide detailed information and upload all required documents as prescribed by the university. Then pay the application fee online or as per the respective university’s provided instructions. The fee amount varies from university to university. 

PhD in Marketing Management: Eligibility

The PhD eligibility criteria for PhD in Marketing Management includes:  

  • Under graduation or master’s degree in a relevant subject from a recognized university. 
  • Minimum qualifying marks are 55% and above in the qualifying examination. 
  • Relaxation of 5% in minimum qualifying marks for SC/ST/OBC/PWD candidates as per government norms. 
  • Qualifying in the university’s entrance exam or national-level exams like UGC-NET, CSIR-NET, or GATE (if applicable).

PhD in Marketing Management: Entrance Exam

There is a specific criterion for the entrance exam: 

  • Some universities and research institutes are determined to have their own entrance exams, while some universities take up on the common national-level exams like CSIR-NET, UGC-NET, GATE.  
  • The PhD Entrance Exam 2024 is typically conducted to assess the aspirant’s various capabilities like subject knowledge expertise, research aptitude, critical thinking, and writing skills.  
  • The PhD Entrance Exam Syllabus includes some multiple-choice questions (MCQs) or descriptive questions on various topics in relevance to the aspirants chosen field of study.  
  • The entrance test includes PhD syllabus according to the subject and specific guidelines given by the university, but it is usually divided into several different sections like research methodology, subject-specific knowledge, and general aptitude.

PhD in Marketing Management: Selection Criteria

Selection criteria for PhD in Marketing Management may differ from university to university, research institute, and the chosen course for advanced study. Some basic selection criteria include: 

  • Academic Record: Most of the universities and research institutes require a strong academic background along with highly qualified educational skills in previous degrees. 
  • Research Proposal: Aspirants are required to submit a detailed research proposal describing various key features of their proposed research topic, literature, methodology etc. The topic of the research proposal should be unique and in relevance to the field of study. 
  • Letter of Recommendation: Letters of recommendation from expert professionals and university mentors working with the candidate’s academic research abilities are required and must be attached to the applicant’s form for getting an advanced PhD Degree in Marketing Management. 
  • Statement of Purpose (SOP): Statement of Purpose is highly needed for stating the applicant’s studies, research interests for the PhD degree. 
  • Entrance Tests: Some universities and research institutes may also require aspirants to qualify for a national standardized common test like CSIR UGC NET, UGC NET, IIT JAM, NPAT, and Gate.  
  • Interviews: In mostly all the necessary cases, candidates may need to attend in-person or virtual interviews to discuss various research interests and objectives. 
  • Work experience: Work experience, majoring in research or in an academic area is necessary that may turn out to be a necessary requirement for some universities and research institutes but mostly not all. 
  • Publications and presentations: Aspirants who have presented research papers at conferences or who have already published research papers may get an edge over other aspirants.

PhD in Management: Top Colleges

Top best colleges for PhD in Marketing Management are: 

  • Indian School of Business (ISB), Hyderabad  
  • Sunrise University 
  • Management Development Institute (MDI), Gurgaon 
  • Mangalayatan University 
  • S.P. Jain Institute of Management and Research 
  • XLRI – Xavier School of Management, Jamshedpur 
  • Narsee Monjee Institute of Management Studies (NMIMS), Mumbai 
  • Capital University

PhD in Marketing Management: Syllabus

The syllabus for PhD in Marketing management includes 

  • Consumer Behavior 
  • Marketing Strategy  
  • Consumer Culture Theory 
  • Supply Chain Management 
  • Brand and product Management 
  • Statistics 
  • Marketing and Public policy 
  • Retail Management

Tip and Tricks for PhD Course

Some useful tips and tricks for PhD in Marketing Management are:  

  • Stay attentive throughout the PhD journey 
  • Get professional help from researchers, professionals, and mentors. 
  • Make a proper planner or schedule to study on a timely basis. 
  • Start thinking about your research topic and objectives as soon as possible. 
  • Participate in various conferences related to academics, seminars, and workshops to present your research. 
  • Start collaborating with PhD graduates who can provide great insights and help for carrying out research.

Final Thoughts

Starting on a PhD in Marketing Management is not just about acquiring an academic degree, it is a transformative journey that opens a world of endless possibilities in the dynamic field of marketing management. 

As you delve deeper through the admission process, get along with rigorous research, and engage with researchers and faculty members which will not only expand your knowledge but also develop and expand your analytical and critical thinking skills.

Frequently Asked Questions

While both Phd  programs focus on advanced study and research in marketing, a PhD in Marketing Management typically has more focus on marketing-specific topics, while a PhD in Business Administration with a concentration in Marketing may have a broader focus on business-related topics.

Graduates of a PhD in Marketing Management program can pursue careers in diverse sectors like as professors or researchers, as well as in corporate research, consulting, and entrepreneurship.

Some universities offer part-time or distance learning options for PhD in Marketing Management programs, allowing students to pursue their studies while continuing to work. However, these options may have different requirements and timelines compared to full-time PhD programs.

While work experience is not always required for admission to a PhD in Marketing Management program, some universities may prefer candidates more with work experience. 

The application process for a PhD in Marketing Management program generally involves filling out an online application form with the necessary documents.

Share this Article

Send Your Query

Leave a Reply

Your email address will not be published. Required fields are marked *