MBA in Digital Marketing Syllabus is a key element for students and professionals who are aiming to thrive in today’s fast-paced digital business world. This specialized MBA course blends core management principles with cutting-edge marketing techniques. As the digital platform continues to reshape how businesses operate, mastering the tools and strategies taught is essential. The MBA in Digital Marketing Syllabus is carefully designed to equip the learners with both theoretical and practical skills relevant to the modern marketing landscape.
In this article, we will discuss the semester-wise syllabus, MBA in Digital Marketing Fees, MBA in Digital Marketing Syllabus, and recommended top books to help you succeed. So, whether you are planning to pursue this degree or just exploring your options, this article will offer valuable insights into what the course entails and how it can boost your digital marketing career.
Table of Content
• MBA in Digital Marketing Syllabus: Core Subjects in MBA Course
• MBA in Digital Marketing Syllabus: Elective Subjects in MBA Course
• MBA in Digital Marketing Subjects
• Books and Authors in MBA Course
• Conclusion
MBA in Digital Marketing Syllabus: Course Details
| Particulars | Course Details |
|---|---|
| MBA in Digital Marketing Course Full Form | Master of Business Administration in Digital Marketing |
| MBA in Digital Marketing Course Level | Postgraduate |
| MBA in Digital Marketing Course Duration | 2 years |
| MBA in Digital Marketing Eligibility Criteria | Completed a bachelor’s degree in a relevant subject from a recognized university with minimum 55% aggregate score |
| MBA in Digital Marketing Fees | ₹2,00,000 to ₹15,00,000 or more |
| MBA in Digital Marketing Course Salary | ₹8,00,000 to ₹12,00,000 per annum |
| MBA in Digital Marketing Subjects | Managerial Accounting, Business Research Methods, Marketing Management, Financial Management |
| MBA in Digital Marketing Course Job Roles | Digital Marketing Manager, Social Media Manager, Paid Media Manager, Content Writer, SEO Manager |
MBA in Digital Marketing Syllabus: Core Subjects in MBA Course
| Subject Title | Details |
|---|---|
| Managerial Accounting | Covers fundamental accounting principles including standard costing, financial statements, and cost accounting methods. |
| Organizational Behavior | Focuses on important theories of organizational behavior, management models, core frameworks, and essential business terminologies. |
| Business Research Methods | Provides a comprehensive understanding of key concepts in scientific business research and their practical applications. |
| Basics of Marketing | Covers core marketing concepts, key functions, strategic frameworks, and the role of marketing in business growth. |
| Digital Business | Explores key frameworks and strategies related to e-commerce, social commerce, and the digital business landscape. |
| Strategic Management | Offers insights into the strategic management process, including strategy formulation steps, benefits, and related concepts. |
| Operations and Supply Chain Management | Explains the fundamentals of operations and supply chain management, including ethical and environmental challenges and sustainable practices. |
| Decision Science | Equips candidates with decision-making frameworks, emphasizing analytical thinking and data-driven strategies. |
MBA in Digital Marketing Syllabus: Elective Subjects in MBA Course
| Elective Subjects | Details |
|---|---|
| Entrepreneurship Development | Explores entrepreneurial traits and examines various factors influencing entrepreneurship growth and success. |
| Indian Economy | Focuses on major economic challenges in India, analyzing current trends, policies, and overall economic performance. |
| Management Fundamentals | Outlines key management approaches and highlights core competencies essential for effective leadership and organizational success. |
| Essentials of Psychology for Managers | Introduces fundamental psychology concepts and examines their influence on managerial behavior and decision-making. |
| Legal Aspects of Business | Covers essential business laws, rules, regulations, and the legal framework governing business operations. |
| Demand Analysis and Forecasting | Focuses on demand analysis and forecasting techniques to predict business and marketing outcomes effectively. |
| Contemporary Framework in Management | Explains differences between traditional and contemporary management frameworks and their relevance in today’s business environment. |
| Business, Government and Society | Examines the relationship between business, government, and society, highlighting their roles and mutual impact. |
MBA in Digital Marketing Subjects
| Semesters | Subjects |
|---|---|
| Semester 1 | Managerial Accounting Organizational Behavior Economic Analysis for Business Decisions Digital Business Business Research Methods Basics of Marketing |
| Semester 2 | Financial Management Human Resource Management Marketing Management Search Engine Marketing Email Marketing Mobile Marketing |
| Semester 3 | Operations and Supply Chain Management Strategic Management Decision Science Content Marketing Affiliate Marketing |
| Semester 4 | Indian Ethos and Business Ethics Cases in Digital Marketing |
Books and Authors in MBA Course
| Subject | Book Title | Authors |
|---|---|---|
| Management Accounts | Management Accounting | Khan and Jain |
| Organizational Behavior | Understanding OB | Uday Prateek |
| Economic Analysis for Business Decisions | Managerial Economics | Homas and Maurice |
| Business Research Methods | Research Methodology in Management | Dr. V.P. Michael |
| Basics of Marketing | Marketing Management | Raj Saxena |
| Basics of Marketing | Marketing Management — Tests and Cases | Tapan K. Panda |
| Digital Business | Electronic Commerce — Managerial Perspective | David King, Viehand, Jae Lee, Efraim Turban |
| Marketing Management | Marketing Management | Ramaswamy and Namakumari |
Conclusion
Pursuing an MBA in Digital Marketing is a future-ready postgraduate course which blends core management principles with the latest digital marketing tools and techniques. MBA in Digital Marketing 2026 is designed to prepare the students for the ever evolving digital business landscape. With the growing demand for digital marketing executives, this degree opens doors to various fields such as digital marketing manager, SEO manager, and social media analyst.
