Anand Kumar is a Digital Marketing & Search Optimization Team Lead at Aimlay and has been working in digital marketing for more than four and one-half years. He provides Search Engine Optimization (SEO) services; Answer Engine Optimization (AEO); and Generative Engine Optimization (GEO) to help Aimlay increase the visibility of their websites on all search engines as well as through various Artificial Intelligence (AI)-powered platforms. The areas of specialization include keyword research, Technical SEO, Website Audits, WordPress-SEO, and Content Optimization. As the SEO Team Lead at Aimlay, he directs all of the organization’s SEO strategies, coaches and trains his team members, and develops and implements data-driven digital growth projects which improve the online authority of the company, increases user engagement and ultimately helps to achieve long-term business objectives.