MBA in Digital Marketing Syllabus 2025: Subjects, Semester-wise Syllabus PDF, Books

Subject title  

Details  

Managerial Accounting  

This subject covers fundamental accounting principles, which includes standard costing, financial statements, and cost accounting methods  

Organizational Behavior 

The course covers organizational behavior important theories, management models, core frameworks, essential business terminologies 

Business Research Methods  

This subject covers comprehensive understanding of the key concepts in scientific business research and practical applications  

Basics of Marketing 

This subject covers core marketing concepts, its key functions, strategic framework and essential roles in business growth. 

Digital Business 

These subject covers key frameworks and strategies related to commerce, social commerce, e-commerce in the digital business landscape  

Strategic Management  

This subject offers insights into the strategic management process, highlighting the steps involved in the strategy formulation, benefits and related concepts  

Operations and Supply Chain Management 

This subject explores fundamental of operations and supply chain management, addressing key topics such as ethical and environmental challenges, concept of internal customers, sustainable business practices 

Decision Science  

This course equips the candidates with the framework of decision making, emphasizing analytical thinking and data driven strategies for solving business problems  

Enterprise Performance Management 

This subject focuses on evaluating enterprise performance and developing strategies approaches to effectively manage and improve it.  

Elective subjects  

Details  

Entrepreneurship development  

This subject delves into entrepreneurship traits and examines various factors which influence entrepreneurship growth and success.  

Indian economy 

This subject focuses more on major economic challenges in India, analyze the current trends , policies and the overall performance  

Management fundamentals 

This subject outlines key management approaches and highlights the core competencies which are essential for effective leadership and organizational success. 

Essential of psychology for managers 

This subject introduces the fundamental of psychology and examines its influence on managerial behavior and decision-making skills  

Legal aspects of business 

This subject covers essential rules and regulations, legal framework business operations  

Demand analysis and forecasting 

This subject focuses on demand and analysis and forecasting techniques to predict business and marketing outcomes effectively. 

Contemporary framework in management  

This subject explains the key difference between the traditional and contemporary management frameworks, highlighting the relevance in today business environment  

Business, government and society 

This subject explores the interrelationship between government, business, strategy and society, highlighting the roles and impact on each other in dynamic environment 

Semesters  

subjects 

Semester 1  

Managerial accounting 

Organizational behavior 

Economic analysis for business decisions  

Digital business 

Business research methods 

Basics of marketing 

Semester 2  

Financial management 

Human resource management 

Marketing management 

Search engine marketing 

Email marketing 

Mobile marketing 

Semester 3 

Operations and supply chain management 

Strategic management 

Decision science 

Content marketing 

Affiliate marketing 

Semester 4  

Indian ethos and business ethics  

Cases in digital marketing 

Subject 

Book title  

authors 

Management accounts 

Management account 

Khan and Jain 

Organizational behavior 

Understanding OB 

Uday Prateek 

Economic analysis for business decisions  

Managerial economics 

Homas and Maurice 

Business research methods 

Research methodology in management 

Dr. VP Michael  

Basics of marketing 

Marketing management 

Raj Saxena  

Marketing management— test and classes 

Tapan K Panda 

Digital business 

Electronic commerce—managerial perspective 

David King, Viehand, Jae Lee, Efraim Turban 

Marketing management  

Marketing management   

Ramansway and NanaKumari